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How Black Friday works and how to sell more in your e-commerce
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Would you like to get the most out of Black Friday for your business? We propose some tips and marketing strategies for your business to increase its sales and revenue.
Do you know how Black Friday works? Would you like to get more out of your business and take advantage of this date to increase your sales? The origin of this celebration dates back to the United States, the kings of marketing. It has been celebrated for decades and has strongly entered the European market.
The essentials
Black Friday originated in Philadelphia and is now a global retail phenomenon driven by attractive offers and discounts.
It typically coincides with the last Friday of November and has evolved into a four-day shopping event ending with Cyber Monday.
E-commerce stores can boost sales by creating fleeting alerts, using relevant hashtags, rewarding loyal customers, and offering free gifts.
This phenomenon, which the retail trade is joining, means a boost for the economy. This year, Black Friday will arrive on November 28th, full of very attractive offers and discounts. In the preamble to open the Christmas shopping season, we propose some tips and marketing strategies for your business to increase its sales and achieve more revenue.
What is Black Friday
The term Black Friday originated in Philadelphia where it was used to describe the traffic of people and vehicles that crowded the streets the day after Thanksgiving. This term became popular around 1961 among the police in charge of regulating vehicle traffic. Later, it spread throughout the United States from 1975 onwards.
When is Black Friday? When does Black Friday start? The Black Friday, according to the translation, is just around the corner. This annual event offers great discounts and coincides with the last Friday of November.
Beyond a single day
What started as a one-day event has expanded into a four-day shopping spree, culminating in Cyber Monday.
It should also be noted that what started as a one-day event has become a four-day shopping event that ends with Cyber Monday. Each entrepreneur chooses the type of discounts they want to offer. There are no rules. Likewise, Black Friday and online stores go hand in hand, opting for more attractive offers than in physical businesses.
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Tips for selling more in your e-commerce on Black Friday
If you want to boost your sales during these days, we offer you some tips that you should keep in mind. Online stores on Black Friday are very attractive to internet users, who do not hesitate to also opt for this sales channel that continues to grow.
Fleeting Alerts Create limited-time offers to encourage frequent visits and impulse purchases.
Hashtag Power Utilize popular Black Friday hashtags on social media to increase visibility and reach.
Customer Rewards Offer exclusive promotions or discounts to existing customers for their loyalty.
Gift with Purchase Entice buyers with free gifts, perhaps tied to a minimum spend, to add value.
Create fleeting alerts
E-commerce stores with high traffic create fleeting offers and encourage potential customers or users to enter frequently. If items are discounted by 40%, you can create a fleeting offer at 50%.
Consider staggering your best deals to create a sense of urgency and keep customers constantly checking your site.
The functionality of hashtags
Take advantage of social media and hashtags related to Black Friday. The use of terms #blackfriday #blackfriday2025 #ventas #blackfridaysale works very well for fashion, electronics, or decoration items, among others.
Using trending and relevant hashtags extensively on platforms like Instagram and Twitter can significantly expand your campaign's visibility.
Reward customers who purchase
It is very effective to offer exclusive promotions to customers who have purchased before the Black Friday 2025 campaign. You can offer them an additional voucher or discount to thank them for their loyalty.
Free gift with every purchase
Offering gifts with every purchase is a very attractive option. Do not hesitate to create specific banners and establish minimums, such as "with every purchase of €30 get a free gift". If you sell cosmetics you can give away a promotional lipstick or if your store sells fashion, a scarf would not go amiss.
Attractive offers and smart marketing strategies are key to maximizing sales during the Black Friday period.
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