How to sell products on TikTok: a guide for e-commerce

TikTok is a social network based on sharing short videos that has had a great impact in recent years. Despite being an environment associated with youth and fun, it is a very interesting platform for companies to interact directly and closely with their customers and potential customers, helping them achieve many of their goals.

For example, selling products or services on TikTok for an e-commerce is a great alternative that many online stores are already opting for.

Success story of product sales on TikTok:

• The fashion clothing company Shein has achieved great success on TikTok. They have used the platform to promote their products through fashion videos, dance challenges and collaborations with influential content creators. They have generated a large number of sales and have increased their brand recognition thanks to their TikTok strategy.

Popular hashtags on TikTok for sales:

• #ShopSmall: Used to promote shopping at small businesses and independent stores.
• #TikTokSale: Used by users offering discounts and promotions on their products.
• #TikTokFinds: Used to share interesting or novel products discovered on TikTok.
• #TikTokMadeMeBuyIt: Used to show products that users have bought due to TikTok's influence.

7 recommendations to improve the sales of your e-commerce using TikTok

TikTok for e-commerce (especially in 2023) is a very interesting social network that allows enhancing sales strategies in very interesting ways, such as:

• Making the most of bio-links and video links. Use these to redirect followers to product pages or conversion pages, enhancing direct sales paths.
• The importance of quality content. High-quality, engaging videos attract attention, increase visibility, and improve brand image and customer loyalty.
• Creating a TikTok Shop. Set up an in-app shop to offer a product catalog directly within TikTok, streamlining the purchase process without external redirection.
• Advertising the e-commerce on TikTok. Utilize TikTok Ads Manager for targeted campaigns, including in-feed ads, Brand Takeovers, hashtag challenges, and Branded Lenses.
• Collaborating with influencers. Partner with influential TikTok users to leverage their reach and audience, introducing your products to a wider, engaged community.
• Showing original product and service demonstrations. Create creative and attractive videos showcasing your products, like packaging and shipping processes, to engage users and drive interest.
• Collection Ads. Use TikTok's Collection Ads to present a gallery of products within a video, allowing users to click and learn more or initiate a purchase.

1. Making the most of bio-links and video links

Bio-links are links that can be included on TikTok and that allow redirecting users to a specific website. Since 2019, links can also be included in videos uploaded to the social network.

A good strategy to increase online store sales with TikTok is to make appropriate use of these links to redirect followers and users to product pages or conversion pages of the e-commerce.

2. The importance of quality content

To attract the attention of the audience and followers and thus gain greater visibility on TikTok, it is important to upload videos with high-quality content. The greater the visibility within this social network, the greater the impact the online store will have, attracting more users to its product pages, thus increasing the chances of making sales.

Quality content will not only help increase sales of products or services through TikTok, but also help improve brand image and prestige, and create a better relationship with customers (increase loyalty).

High-quality content on TikTok not only drives sales but also significantly enhances your brand's image and fosters stronger customer loyalty.

3. Creating a TikTok Shop

Within the social network itself, you can create a shop to offer a catalog of products similar to those you have in your virtual store. This platform option is ideal for achieving sales within TikTok itself more quickly and easily, without the need to redirect users to an external website (where many sales will be lost along the way).

4. Advertising the e-commerce on TikTok

The social network has a paid advertising service that helps generate clicks to the online store. Through the TikTok Ads Manager, a campaign can be configured with a high level of detail to invest a certain amount and thus benefit the online store in different ways:

• In-feed native ads Ads displayed before the video.
• Brand Takeovers Ads displayed when users access or open TikTok.
• Challenges with hashtags To challenge the community to create videos and tag them with the brand's hashtag.
• Branded Lenses Augmented reality filter to apply to videos.

5. Collaborating with influencers

As in any social network, on TikTok there are user profiles that have a great impact and a high volume of followers. Selecting interesting influencers to relate to a brand's products and services is a good strategy to leverage their pull and reach on the platform and thus get their followers to know the business and buy from the e-commerce.

Selecting interesting influencers to relate to a brand's products and services is a good strategy to leverage their pull and reach on the platform.

6. Showing original product and service demonstrations

On TikTok, originality and creativity are key elements to achieve greater visibility. Creating original and attractive videos about the products or services offered by the online store is a great alternative to get many users of this social network to know them and want to go to the online store to acquire them.

For example, showing how the store's products are packaged and shipped can be very interesting content for users interested in buying from it.

7. Collection Ads

This option is very interesting for creating a gallery of products so that users can access them, learn about them, and start the purchase process. It is a format provided by TikTok itself and is focused on facilitating the entire conversion process, through a catalog of brand videos.

With this option, users have the option to click on the different products shown in the video to access the page where they can find more information and buy them.

To sell on TikTok and significantly improve the sales results of your online store, you can follow the various tips we have provided above. This social network has become an efficient and successful tool for online businesses to increase their visibility and reach users who are genuinely interested in their products and services.